In SEO, Guest Postting is a method by which you write an article for a website and get a link to your website / blog in return. You can also link to their social media profiles.
Most of the time, you will get an author bio link:
What is PageRank in SEO? How do I increase the page rank of the website? What analytical data is the most important for SEO optimization? What is the importance of structured data for SEO, and how can I implement it on my website? How to search for perfect keywords for my one-way taxi services for an ad on Google
It is a win-win situation for both parties. You get a link from the website, while the site owner gets content for their site.
However, it has many more advantages and is not limited to just link building.
Let’s say your guest has posted to a popular blog that has a lot of email subscribers and social followers.
If your post is good enough, it will make you popular with that blog’s audience. Not only that, but you will also have the opportunity to interact with them through the blog comments. Additionally, guest posting links act as a source of referral traffic.
Done correctly, it will increase your social following and authority.
How to do guest posting correctly?
The first step is to find blogs in your niche. Make sure the blog has a good social following and receives a good amount of comments and social shares for your articles.
To find blogs for guest posts, go to Google and search for the following:
“Keyword” + write for us
“Keyword” + contribute
** Replace keyword with your blog topic **
Once you discover good blogs for guest posting, contact the blog owner and pitch your guest posting idea.
If the blog owner likes your presentation, he will definitely get in touch with you.
Next, you should read your blog’s Guest Posting Guidelines. Make sure to follow the guidelines, otherwise your item will be rejected.
Once you have completed the article, send it to the blog owner and wait for it to be published.
Share the guest post on your social profiles: Facebook, Twitter, Google+ Interact with blog commenters Stay in touch with the blog owner - building relationships is very important in the online world
Do you know what a guest post is? Have you written a guest post on a blog? A guest post, or guest post, is a great content marketing and SEO Off Page strategy that helps raise the authority of your brand and improve your reputation; It is about publishing an article of yours, written as a guest author, on a third-party blog. Also, in the same way, it is about asking other authors for collaboration to publish on your blog.
There are many benefits that sponsored posts or receiving guest posts brings you and, therefore, today I am going to tell you how to improve your Web positioning through this fantastic, and still quite unknown, online marketing technique. Because although you already imagine how to make a guest post, you have to know very well some tips and tricks to apply it accurately and get all the possible performance for your interests.
Benefits of writing or receiving guest posts
Because it is clear that a good guest posting strategy is not about wanting to publish your articles left and right on other Web pages, nor about publishing irrelevant third-party content on your blog, but that collaborations based on guest posts should :
be well analyzed beforehand, responding to a clear business strategy, useful content and fruit of a quality collaboration.
If you do not know how to start making guest posts, or you have already tried to take advantage of this strategy without achieving the expected results, it may be useful for you to contact us and have our internet advertising services and SEO Off-page, to achieve the collaborations of most relevant guest posting.
Do you want to know how we design guest posting strategies for our clients? In this step-by-step guide, I show you how to make and squeeze guest posts, manage to increase your visibility on the internet, attract more visits to your website, and raise your brand’s authority and reputation. Let’s go there!
most effective and powerful content available today; powerful to enhance the authority of a brand.
Guest posting is a collaboration between blogs, a Win-Win, or Win-Win strategy, which means that it works and both parties (blog and guest author) benefit, and that’s what I like the most!
Is it worth writing and publishing a guest post?
At this point, I keep hearing from many people who are not convinced to write and publish their articles in another Blog, “that would be like giving quality content for the benefit of another company,” much less publishing articles by other authors/companies in his blog, “that would be like advertising them!”. But trust me, it has many more advantages than any inconvenience you can imagine!
If you dare to give it a try and manage to publish a guest post on a quality blog from an outsider, you will see how SEO Off-Page benefits your website, and you will start to reap the benefits of a winning content marketing strategy.
Here are some reasons to start a guest post strategy today.
Gives you authority
Whether it’s posting an article of yours as a guest author on another blog, or posting an article by an author you’ve invited on your blog, guest posts give you authority.
If someone important in your niche publishes a post on your website, this makes you gain the trust of your target audience, because no serious influencer will want to collaborate with you if you are not really a good professional.
In the same way, if you collaborate as a guest author and publish an article of yours on another blog, that means that you are respected and recommended by that author and that your brand is a benchmark of weight, that is, you also achieve authority!
Expand your client portfolio
One of the greatest benefits of blogging collaborations, such as this guest post-based strategy, is that it is a great opportunity to grow your company’s client base.
Through guest posting, your quality content can reach more people than if they never “left” your blog. And not only that, but you get to the right people: this type of collaboration means that many users and potential clients, who until then did not know you, suddenly do so on the recommendation of someone they follow (the blog’s author at where are you publishing your guest post), what better way to be introduced to all that new target audience niche! The dream of any commercial of your company!